2023 saw a 27% increase in India's high-end alcohol exports, with Scotch exports surging by 66%.

Research indicates that India's wealthy class is significantly boosting sales of luxury spirits, especially Scotch whisky and fine wines, with growth rates exceeding those in the U.S. and China. Scotch exports to India have surged by 66% through 2022, and the market is projected to grow at 16% annually until 2024. In 2023, 167 million bottles were exported, marking a 27% increase since 2019, highlighting India's emergence as a key market for high-end alcoholic beverages.

September 22, 2024
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