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flag Celebrity beauty brands generated $1.1B in sales, increasing 57.8%, outpacing the overall beauty industry's growth.

flag Celebrity beauty brands have surged, generating $1.1 billion in sales from November 2022 to November 2023, growing 57.8%—far exceeding the overall beauty industry's 11.1%. flag However, success hinges on product quality, authenticity, and proper brand alignment with consumer values. flag Failures in these areas can damage trust and lead to negative perceptions, underscoring the need for brands to meet consumer expectations and effectively communicate their values.

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