Bulgarian tourism recovered in 2024, attracting more foreign visitors and boosting high-end hotel revenues by 15%.
In Summer 2024, Bulgaria's tourism sector improved compared to 2019, despite a decline in local tourists. Foreign visitors reached 794,000 in July, a 3.6% increase from 2023, favoring higher-end accommodations. This shift boosted hotel revenues to over 500 million leva, a 15% rise year-on-year. The bed occupancy rate stood at 57.4%, with luxury hotels achieving the highest occupancy at 72.8%.
September 22, 2024
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