Broadcasters and cable companies urge FCC to drop AI political ad disclosure proposal.
Broadcasters and cable companies are pressing the FCC to drop a proposal requiring on-air disclosures for political ads using AI. They argue it could confuse viewers and push ad spending online, where no similar rules apply. While watchdog groups have mixed views, Public Citizen supports the proposal for transparency, whereas the ACLU raises concerns about potential First Amendment violations. The NAB believes Congress should address the issue instead.
September 20, 2024
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