Toys R Us returns to UK high streets with 37 new shop-in-shops at WHSmith from Sept. 28.

Toys R Us is set to return to the UK high street, opening 37 new shop-in-shops within WHSmith stores starting September 28, ahead of Christmas. This expansion follows an exclusive partnership that began in 2022, aiming to revive the iconic toy shopping experience. Initially, 23 locations have been confirmed, with more to follow. Toys R Us aims to attract families with popular items like Squishmallows and Geoffrey the Giraffe merchandise.

September 19, 2024
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