Hell Pizza's marketing stirs religious debate in New Zealand, reflecting changing beliefs and societal trends.
Hell Pizza's provocative marketing in New Zealand has sparked discussions on the country's evolving religious landscape. Despite facing numerous complaints, the Advertising Standards Authority upheld few, recognizing the ads' humor and satire. This reflects a decline in Christian self-identification and a rise in diverse beliefs. By pushing boundaries, Hell Pizza has crafted a brand identity that thrives on controversy and public debate, mirroring societal shifts.
September 20, 2024
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