YouTube launches Hype feature to boost visibility for creators with fewer than 500,000 subscribers.
YouTube has launched Hype, a feature designed to assist creators with fewer than 500,000 subscribers in gaining visibility. Fans can hype videos within a week of publication, earning points that help these videos appear on a weekly leaderboard. Currently available in Brazil, Taiwan, and Turkey, Hype will expand to more markets. Users can hype three videos per week, and future plans may include purchasing additional hypes for revenue.
September 18, 2024
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