WNBA experiences growth in attendance, viewership, and merchandise sales, but player salaries remain low.

The WNBA is experiencing significant growth, marked by increased attendance, viewership, and merchandise sales, driven by stars like Caitlin Clark and Angel Reese. Despite this success, player salaries remain low compared to other leagues. The league recently secured an 11-year, $2.2 billion media rights deal, expected to boost team valuations. However, challenges in revenue sharing and the business model hinder immediate financial improvements for players.

September 19, 2024
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