3.2% U.S. holiday retail growth projected by Mastercard, driven by deals, shorter period, and increased online sales.

Mastercard projects a 3.2% growth in U.S. holiday retail sales, driven by deals and a shorter shopping period as consumers remain cost-conscious. Online sales are expected to rise 7.1%, with big-ticket electronics spending up 6.7%. Economic pressures, including high debt and inflation, may lead a third of consumers to spend less this season. Retailers should adapt by offering targeted promotions and flexible payment options to meet changing consumer needs.

September 19, 2024
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