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3.2% U.S. holiday retail growth projected by Mastercard, driven by deals, shorter period, and increased online sales.
Mastercard projects a 3.2% growth in U.S. holiday retail sales, driven by deals and a shorter shopping period as consumers remain cost-conscious.
Online sales are expected to rise 7.1%, with big-ticket electronics spending up 6.7%.
Economic pressures, including high debt and inflation, may lead a third of consumers to spend less this season.
Retailers should adapt by offering targeted promotions and flexible payment options to meet changing consumer needs.
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Mastercard proyecta un crecimiento de 3,2% en el comercio minorista de vacaciones en los Estados Unidos, impulsado por ofertas, período más corto y aumento de las ventas en línea.