UK supermarket sales growth slowed to 4.0% in September, with online FMCG sales rising to 13%.
UK supermarket sales growth slowed to 4.0% in September, down from 5.5% in August, due to cooler weather and the end of summer routines. Online FMCG sales rose to 13%, outpacing brick-and-mortar growth. Fresh food sales increased, while general merchandise dropped by 4.5%. Ocado led retailer growth at 15.4%. Experts advise retailers to target budget-conscious consumers as cost-of-living concerns persist.
September 18, 2024
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