Thomson invests ₹50 crore in Noida plant to enter India's audio market, targeting 10% share by 2028.

French consumer electronics brand Thomson has invested ₹50 crore in a manufacturing plant in Noida, India, to enter the audio market. The company plans to launch soundbars and aims for a 10% market share by 2028. The plant will produce 500,000 units annually, initially available online via Flipkart, with future offline expansion. Thomson seeks 35% growth during the festive season and year-on-year. The Indian audio market is rapidly growing, driven by increased smart TV sales.

September 19, 2024
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