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Thomson invests ₹50 crore in Noida plant to enter India's audio market, targeting 10% share by 2028.
French consumer electronics brand Thomson has invested ₹50 crore in a manufacturing plant in Noida, India, to enter the audio market.
The company plans to launch soundbars and aims for a 10% market share by 2028.
The plant will produce 500,000 units annually, initially available online via Flipkart, with future offline expansion.
Thomson seeks 35% growth during the festive season and year-on-year.
The Indian audio market is rapidly growing, driven by increased smart TV sales.
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Thomson invierte 50 crores en la planta de Noida para entrar en el mercado de audio de la India, apuntando al 10% de cuota para 2028.