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Russian retailers pre-sell iPhones bypassing Apple's export ban, leading to grey market supply and higher prices.
Russian retailers M.Video-Eldorado and MTS have begun pre-selling the iPhone 16, circumventing Apple’s export ban imposed after the Ukraine invasion.
Prices for the device are significantly higher than in the U.S. since Apple ceased all sales and services in Russia in March 2022.
This initiative reflects a grey import scheme endorsed by the Russian government, complicating supply chain control for companies exiting the market due to sanctions.
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Los minoristas rusos pre-venden iPhones evitando la prohibición de exportación de Apple, lo que conduce a la oferta de mercado gris y precios más altos.