Marketing tech firm Wondrlab acquires influencer platform OPA to enhance its creator economy capabilities.

Wondrlab, a marketing technology firm, has acquired OPA, a major influencer marketing platform in India, marking its sixth acquisition overall. OPA, which connects 300,000 influencers with over 500 brands, will enhance Wondrlab's capabilities in the creator economy. This strategic move aims to strengthen Wondrlab's Opportune platform, allowing for better data-driven marketing strategies and deeper brand collaborations in an evolving landscape.

September 19, 2024
3 Articles