133% increase in viewership for WNBA Friday Night Spotlight in 2024 on ION.

The E.W. Scripps Company and the WNBA have seen a remarkable 133% increase in viewership for the State Farm WNBA Friday Night Spotlight on ION in 2024, with 23.37 million unique viewers. The male audience aged 25-54 surged by 181%, and seven broadcasts surpassed 1 million viewers. This partnership has significantly enhanced the WNBA's visibility and reach.

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