Google proposed selling AdX to EU to resolve antitrust concerns, but publishers demanded further divestments.

Google proposed selling its AdX advertising marketplace to the EU to resolve antitrust concerns over its monopolistic practices. However, European publishers deemed the offer insufficient, demanding further divestments to eliminate conflicts of interest stemming from Google's extensive role in the ad tech supply chain. The European Commission has charged Google with favoring its own services, with potential consequences looming if compliance is not met.

September 18, 2024
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