2024 Fast Company Festival: Netflix co-CEO Ted Sarandos emphasizes adaptability and focus with the use of "never" as a productivity tool.

At the Fast Company Innovation Festival 2024, Netflix co-CEO Ted Sarandos discussed how the word "never" serves as a productivity tool by helping teams focus on immediate priorities. He acknowledged that past firm stances, like avoiding ads, have changed in response to market dynamics. Sarandos emphasized the necessity for companies to adapt to evolving industry conditions, aligning with productivity expert Avery Morgan's views on prioritization and focus.