University of Tennessee raises student ticket prices for 2024-2025 to fund new student-athlete NIL revenue-sharing agreements.
The University of Tennessee will raise ticket prices for football and men's basketball games in 2024 and 2025 to fund new revenue-sharing agreements for student-athletes under the "name, image, and likeness" (NIL) policy. A "talent fee" will increase student ticket prices to $20 in 2024 and $25 in 2025, while a 10% surcharge on all ticket sales aims to generate $22 million annually for athletes. Athletic director Danny White emphasizes fan support in this transition.
September 17, 2024
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