Tourism Western Australia launches "Drive the Dream" campaign's second phase featuring Daniel Ricciardo and a Singapore/Australia target audience.

Tourism Western Australia has unveiled the second phase of its "Drive the Dream" campaign, starring Perth-born Formula 1 driver Daniel Ricciardo. Set to launch during the Singapore Grand Prix, the initiative targets travelers from Singapore and Australia, featuring a short film of Ricciardo's road trip through Western Australia's South West. The campaign aims to boost tourism and has partnerships with major travel platforms, translating materials into eight languages for global outreach.

September 16, 2024
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