2024 Partner Summit: Snapchat updates AI features, redesigns app, and introduces Easy Lens tool.

At the 2024 Partner Summit, Snapchat launched new AI features, including upgraded Lenses and a redesigned app interface. Users can now toggle between personal and public accounts, and the My AI chatbot has been enhanced for better image interpretation. The Easy Lens tool allows creators to describe new Lenses in plain English, simplifying creation. Additional updates include HD video calls, Snap Mail, and new digital items, aimed at boosting creator engagement amid advertising challenges.

September 17, 2024
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