In 2024, Myntra's Gen Z customer base nearly doubled to 16 million, driven by its FWD app.
Myntra, an Indian e-commerce platform, has nearly doubled its Gen Z customer base to 16 million in 2024, fueled by its FWD app, which offers trend-focused fashion. The company aims to grow this segment to 20-25 million in the coming years. With Gen Z influencing 25% of its e-lifestyle fashion sales, Myntra plans to leverage upcoming festive seasons and new trends to further engage this demographic, which represents a significant market opportunity.
September 17, 2024
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