Consumer intelligence firm DIRT Research Technologies raises $2M pre-seed funding, led by Mark Cuban, for platform enhancement and AI-driven future developments.

DIRT Research Technologies, a consumer intelligence firm using sensor-based neuroscience, has raised $2 million in pre-seed funding led by Mark Cuban and industry leaders. The funding will enhance its platform, which analyzes physiological data from live audiences to improve engagement. Future developments include AI-driven real-time simulations to help clients create tailored content. Analysts predict a fivefold increase in content volume in two years, with generative AI becoming dominant.