Collective Audience partners with ID5 to enhance privacy-focused advertising via BeOp.

Collective Audience has partnered with ID5 to enhance privacy-centric advertising through its BeOp subsidiary. By integrating ID5 ID into BeOp's software development kit, the collaboration aims to improve user targeting across demand-side platforms while prioritizing privacy. This partnership is expected to strengthen the advertising ecosystem, enabling more effective omnichannel campaigns for brands and publishers, particularly in the French market.