Collective Audience partners with ID5 to enhance privacy-focused advertising via BeOp.
Collective Audience has partnered with ID5 to enhance privacy-centric advertising through its BeOp subsidiary. By integrating ID5 ID into BeOp's software development kit, the collaboration aims to improve user targeting across demand-side platforms while prioritizing privacy. This partnership is expected to strengthen the advertising ecosystem, enabling more effective omnichannel campaigns for brands and publishers, particularly in the French market.
September 17, 2024
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