iPhone 16 pre-orders down 12.7% YoY, with Pro models experiencing weaker demand.

Analyst Ming-Chi Kuo reports that pre-orders for the iPhone 16 series are down 12.7% year-over-year, with approximately 37 million units sold in the first weekend. The iPhone 16 Pro and Pro Max saw significant drops in demand, attributed to the absence of key AI features and competition in China. While the standard iPhone 16 and Plus models experienced a 48% increase in pre-orders, overall demand for the Pro models was weaker than expected.

September 15, 2024
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