Indigenous coca company Coca Nasa challenges Coca-Cola's trademark on "coca" in Colombia.
Coca Nasa, an indigenous coca company in Colombia, is contesting Coca-Cola's trademark on the word "coca." Founded by David Curtidor and Fabiola Piñacué, the company seeks to destigmatize the coca leaf, traditionally used by Andean communities for medicinal and ceremonial purposes. They argue Coca-Cola profits from the coca plant while harming indigenous heritage and have petitioned the Colombian government to revoke Coca-Cola's trademark.
September 16, 2024
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