Shant Kradjian, founder of DigiDirect, becomes CEO of rescued online bookseller Booktopia.

Shant Kradjian, founder of the camera equipment e-commerce business DigiDirect, is now the CEO of Booktopia, an online bookseller he recently rescued from administration. While he prefers a low profile, Kradjian intends to be more visible as he leads Booktopia, emphasizing the importance of public awareness about the leadership behind the company. His goal is to drive the business forward and enhance its brand presence.