Producer Mark Burnett disclosed "The Apprentice" improved Trump's image, while downplaying his bankruptcies and failed ventures.

Mark Burnett, producer of "The Apprentice," revealed the show's role in improving Donald Trump's public image in the 2000s. He noted Trump was often uninvolved in daily operations and sometimes made arbitrary decisions, including firing contestants he barely remembered. The production team deliberately avoided mentioning Trump's bankruptcies and failed ventures to craft a more favorable portrayal of him during the show's run.

September 15, 2024
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