Meta invests in India, launching new WhatsApp Business features for small enterprises.

Meta regards India as a crucial market, led by the popularity of Instagram Reels, which is now integral to brand campaigns. The country is also the top adopter of Meta AI, with users leveraging AI for various information. Meta is optimistic about India's growth potential, driven by strong economic forecasts and a vibrant startup ecosystem. The company continues to invest in India, launching new features for WhatsApp Business to support small enterprises.

September 15, 2024
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