Air-dry hair movement gains popularity, promoting natural styling methods and reducing heat damage.

The air-dry hair movement is gaining traction as people embrace natural styling methods, driven largely by social media platforms like TikTok. This trend emphasizes low-maintenance techniques that promote hair and scalp health while reducing heat damage. Essential products, such as air-dry cream, help define texture and control frizz. However, it's important to avoid sleeping with wet hair to prevent breakage. The movement encourages individuals to celebrate their natural hair without relying on heat styling.