Ukrainian tailor Dimitry Toukhcher designs symbolic suits inspired by Jordan Peterson's "12 Rules for Life" book, with "heaven and hell" suit gaining attention on Joe Rogan podcast.
Ukrainian-born tailor Dimitry Toukhcher, founder of LGFG fashion house, gained fame for designing a series of symbolic suits for Canadian psychologist Jordan Peterson, inspired by his book "12 Rules for Life." The 'heaven and hell' suit drew significant attention after Peterson wore it on the Joe Rogan Experience podcast. Toukhcher's designs reflect key themes from the book and incorporate unique materials, including Soviet art references.
September 14, 2024
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