57% of Gen Zers and 41% of adults aspire to be influencers, but many face financial struggles and burnout.
A 2023 Morning Consult survey reveals that 57% of Gen Zers and nearly 41% of adults aspire to be influencers, drawn by potential fame and community. However, the role demands managing an independent media business, often leading to financial struggles. Nearly half of creators earn $15,000 or less annually, while only about 29% surpass $50,000. The relentless work schedule can result in burnout, complicating the pursuit of a healthy work-life balance.
September 14, 2024
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