BMW appoints Maximilian Missoni as Design Director for upper mid-size and luxury models.

BMW has appointed Maximilian Missoni as the new Design Director for upper mid-size and luxury models, including the Alpina brand. This reshuffle, led by Adrian van Hooydonk, aims to refresh BMW’s design approach amid evolving automotive trends. Oliver Heilmer will oversee compact and mid-size models, while Domagoj Dukec transitions to Rolls-Royce design. The changes reflect BMW's commitment to innovation and sustainability in its future vehicle designs.

September 13, 2024
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