Indigenous design house Ay Lelum honors artist W. Joel Good and elevates Indigenous designers at New York Fashion Week.

Ay Lelum, an Indigenous design house from the Snuneymuxw First Nation, honored their late relative, artist W. Joel Good ts'usqinuxun, during New York Fashion Week on September 7. The showcase featured a video of Good carving with his father's guidance, highlighting the family's artistic legacy. This tribute not only celebrated Good's contributions but also aimed to elevate the visibility of Indigenous designers in the global fashion industry.

September 13, 2024
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