74% of Gen Z Brits (born 1996-2012) prefer self-employment over traditional 9-to-5 jobs, according to a Santander UK survey.

A Santander UK survey reveals that 74% of Gen Z Brits (born 1996-2012) prefer self-employment over traditional 9-to-5 jobs. This generation, seen as the most entrepreneurial, is driven by digital access and innovation. However, expert Dan Schawbel warns that they may underestimate challenges like long hours and financial insecurity, which could lead to a reality check as their entrepreneurial aspirations clash with the demands of business ownership.

September 13, 2024
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