Booking Holdings CEO Glenn Fogel develops AI-based "Trip Planner" for personalized travel itineraries.

Booking Holdings CEO Glenn Fogel is working to enhance the travel booking experience using AI to reduce stress for travelers. His vision includes a generative AI service called "Trip Planner," currently in beta on Booking.com, which personalizes itineraries based on user needs and preferences. While a fully integrated tool is not imminent, Fogel expects ongoing improvements to create a more tailored and efficient travel planning process in the future.

September 13, 2024
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