2024-25 US holiday sales projected to grow at slowest rate in six years (2.3%-3.3%) due to inflation and decreased savings, with e-commerce rising 7%-9%.

Deloitte reports that US holiday sales for November 2024-January 2025 are projected to grow at their slowest rate in six years, with an increase of 2.3% to 3.3%, totaling around $1.59 trillion. This slowdown is driven by ongoing inflation and decreased savings, leading to more cautious consumer spending. E-commerce is expected to rise by 7% to 9%, reaching $294 billion, while in-store sales may increase by 1.3% to 2.1%, totaling $1.3 trillion.

September 12, 2024
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