66% of U.S. consumers seek more accurate Caller ID info due to high scam call rates, leading to 69% missing important calls.

A study by Numeracle Inc. reveals that 66% of U.S. consumers seek more accurate Caller ID information. Many report receiving spam or scam calls weekly, leading to skepticism about caller IDs—85% rarely trust them for unknown numbers. This distrust results in 69% missing important calls. The study emphasizes the negative impact on brand perception, particularly for financial services and telecoms. Numeracle's Entity Identity Management platform aims to enhance Caller ID accuracy.

September 12, 2024
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