TOTE launches online fitting room platform, reaching 96% conversion rate and increasing AOV.

TOTE has launched an online fitting room platform that allows customers to select items for in-store try-ons, enhancing convenience and personalization. Partnering with over 80 stores and 50+ brands, the platform has achieved a 96% conversion rate and significantly increased average order value. TOTE aims to expand to 1,000 brands by next year and is initiating seed fundraising to support this growth.