Greenpeace criticizes Dove's "Real Beauty" campaign for plastic waste, launching a "Real Harm" ad in response.

Greenpeace has criticized Unilever's Dove brand for contributing to plastic waste, claiming it contradicts the "Real Beauty" campaign's message of empowerment. To emphasize this, Greenpeace released a film mimicking Dove’s "Toxic Influence" ad, showcasing discussions between mothers and daughters about the brand's marketing before revealing the impact of plastic pollution. This effort is part of Greenpeace's broader "Real Harm" campaign aimed at holding major cosmetic brands accountable for environmental issues.

September 12, 2024
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