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2009 Google goal revealed as "crush" competition in online ads, supporting DOJ antitrust lawsuit allegations.
During Google's ongoing antitrust trial, a former executive claimed the company's 2009 goal was to "crush" competition in online advertising, supporting DOJ allegations of monopolistic practices.
The lawsuit, filed by the DOJ and 17 states, accuses Google of using anticompetitive tactics to dominate the digital ad market, estimated at 40%-90% share.
The Trade Desk CEO Jeff Green advocates for breaking up Google's adtech operations to promote market fairness.
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El objetivo de Google de 2009 se reveló como "aplastar" la competencia en los anuncios en línea, apoyando las acusaciones de la demanda antimonopolio del DOJ.