1970s-lowest beer consumption causes barley price drop, leading US farmers to seek alternative crops.
US barley farmers are facing significant challenges as beer consumption hits its lowest point since the 1970s, with rising hard seltzer popularity further reducing demand. Barley prices have plummeted from $7 per bushel to under $5, leading farmers to seek alternative crops. The decline in craft breweries and contracts from major beer companies exacerbates the situation, leaving farmers concerned about sustainability amid rising costs and loan repayments.
September 11, 2024
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