Japan's pachinko industry targets seniors to revitalize market, citing potential dementia prevention benefits.

Japan's pachinko industry, once in decline, is targeting senior citizens to revitalize its market. Research indicates that playing these vertical pinball machines may help prevent dementia, prompting businesses to tailor products for the elderly. With a significant drop in spending and an aging population, this shift aims to meet cognitive and social needs while addressing gambling addiction concerns. The industry sees potential in enhancing quality of life for seniors through gaming.

September 10, 2024
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