Dollarama expands food offerings amid competition, with 2Q sales rising 7.4% to $1.56bn.

Dollarama, a Canadian discount retailer, has expanded its food offerings, including staples like bread and rice, while maintaining that it is not a grocery store. CEO Neil Rossy is monitoring competition from Loblaw, which launched the ultra-discount No Name stores, claiming to be 20% cheaper than rivals. Despite the competition, Dollarama's second-quarter sales rose 7.4% to $1.56 billion, driven by consumers seeking affordable essentials amid economic pressures.

September 11, 2024
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