Apple introduces "win-back" offers to entice former app subscribers with discounted plans.

Apple has launched "win-back" offers, allowing developers to target former subscribers of their apps with discounted subscription plans to encourage re-subscription. These offers will be displayed on app product pages, personalized recommendations, and within the app itself for users on iOS 14.3 and later, with enhanced features for iOS 18 and beyond. Developers can create up to 350 offers per subscription, limited to five per storefront.

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Udaipur Kiran

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