Canada's cannabis market projects C$5.47bn in 2024, despite 4% Q2 sales decline and shift from flower to pre-rolls, vapes.

Canada's cannabis market is projected to reach C$5.47 billion in 2024, despite a 4% sales decline in Q2 2024, reflecting a 1.3% year-to-date drop. The market is evolving, with pre-rolls and vapes increasing in popularity, while flower sales fell from 57% in Q1 2021 to 36% by mid-2024. This shift indicates consumer preference for convenience over traditional cannabis products.

September 09, 2024
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