Campbell Soup Company rebrands as "The Campbell's Company" to expand product offerings and aims for 2%-3% organic growth.

Campbell Soup Company announced it will rebrand as "The Campbell's Company," reflecting a shift toward a broader range of packaged foods, including snacks and sauces. During its Investor Day, the company outlined plans for organic sales growth of 2%-3% and significant cost-saving measures. Despite facing weak demand amid inflation, Campbell aims for growth in its Goldfish snacks line, which it expects to be its largest brand by fiscal 2027.

September 10, 2024
343 Articles