Amazon launches cost-conscious private label brand "Amazon Saver" with items under $5, offering discounts to Prime members amid rising grocery prices.

Amazon is introducing "Amazon Saver," a budget-friendly private label brand with items priced under $5, aimed at appealing to cost-conscious consumers. This launch seeks to compete with Aldi, Target, and Walmart's private labels. In addition to household staples and perishables, Prime members will enjoy extra discounts, including up to 50% off on select items and an additional 10% off Amazon Saver products, amid rising grocery prices.

September 10, 2024
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