1990s British crisp brands experience 20% rise in multipack sales among Gen Z and Millennials, driven by social media and celebrity endorsements.
Nostalgia for the 1990s is driving a revival of classic British crisps among Gen Z and Millennials, with notable sales increases for brands like Frazzles, Skips, and Discos. Data from Ocado shows an average 20% rise in multipack sales over the past year, with specific flavors like prawn cocktail Skips up 47% and crispy bacon Frazzles up 48%. Social media, particularly TikTok, and endorsements from celebrities like Nigella Lawson are fueling this trend.
September 08, 2024
12 Articles