Conor McGregor becomes Alta Global brand ambassador, receiving up to $14M in performance share rights for a three-year partnership.

Conor McGregor has become a brand ambassador for Alta Global, a new MMA training platform, receiving 700,000 performance share rights potentially worth up to $14 million. The three-year deal leverages McGregor's extensive social media following to promote Alta's products, including TrainAlta.com and Hype.co. This partnership aims to convert MMA fans into participants, enhancing Alta's visibility and revenue in the combat sports sector globally.

September 09, 2024
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