CALM's "Missed Birthdays" campaign, featuring 6,929 balloons at Westfield London, addresses youth suicide by fostering mental health conversations.
The Campaign Against Living Miserably (CALM) has launched the "Missed Birthdays" campaign to address youth suicide, the leading cause of death for those under 34 in the UK. Featuring 6,929 birthday balloons at Westfield London, each representing a life lost, the campaign includes personal messages from families. In partnership with ITV, the initiative aims to foster conversations about mental health and provide support resources.
September 09, 2024
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