Roblox launches "The Brands Experience" with Walmart and Adidas, partners with Shopify to enable in-game shopping for 13+ users.
Roblox has launched "The Brands Experience" to highlight immersive case studies from major brands like Walmart and Adidas, aimed at enhancing its advertising strategies. The platform is also partnering with Shopify to enable creators to sell physical goods directly within Roblox, targeting its 80 million daily users. This feature will debut soon, with a broader rollout set for early 2025. Shopping is restricted to users aged 13 and older in the U.S.
September 06, 2024
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